1,736+ Appointments for a Hairstyling Company with 6.30% Conversion Rate

NextOn Digital Drives 1,736+ Appointments for a Hairstyling Company with 6.30% Conversion Rate

Client: Full-Service Hairstyling and Beauty Salon (Name withheld for privacy)

Challenge: A comprehensive hairstyling and beauty salon approached NextOn Digital to boost their brand awareness and increase appointment bookings. The client needed to reach a broad female demographic and showcase their diverse range of services effectively.

Solution: NextOn Digital developed a targeted Facebook advertising campaign, leveraging our expertise in PPC media buying. Our strategy included:

1. Audience Targeting: We focused on women aged 18-55 interested in beauty and wellness services.
2. Diverse Ad Formats: We created a mix of image and video ads to showcase the salon’s services and promotions.
3. Compelling Visuals: We designed eye-catching, conversion-driven visuals that highlighted the salon’s unique selling points.
4. Service Promotion: Our ads showcased the full range of services, including haircuts, coloring, styling, waxing, nail treatments, facials, and skincare.
5. Special Offers: We incorporated promotions and discounts to incentivize bookings.

Results: Over a 14-month period, our PPC media buying campaign delivered impressive metrics:

1. Lead Generation:
   • Total Leads and Appointments: 1,736+
   • Average Monthly Budget: 3,000 Euro
   • Average Cost per Lead: 22 Euro
2. Engagement Metrics:
   • Click-Through Rate (CTR): 2.9%
   • Conversion Rate: 6.30%
3. Campaign Longevity:
   • Duration: 14 months
   • Consistent Performance: Maintained strong CTR and conversion rate throughout the campaign

Key Takeaways:

1. A diverse range of ad formats (image and video) effectively showcased the salon’s various services.
2. Highlighting special promotions and discounts in ads encouraged more appointment bookings.
3. Targeting a broad age range (18-55) within the female demographic proved successful for this type of business.

Client Testimonial: “NextOn Digital’s Facebook advertising campaign significantly boosted our brand visibility and appointment bookings. The 6.30% conversion rate exceeded our expectations and had a direct impact on our business growth.” – Marketing Manager, Full-Service Hairstyling and Beauty Salon

Conclusion: This case study demonstrates NextOn Digital’s ability to leverage PPC media buying on Facebook to deliver outstanding results for service-based businesses. By focusing on engaging visuals, diverse ad formats, and strategic targeting, we helped our client achieve significant growth in brand awareness and appointment bookings.

Ready to grow your PPC media buying strategy and see similar results for your business? Contact NextOn Digital today to discuss how we can drive growth for your company.