2,500+ High-Quality Leads for a Luxury Interior Design Company with 12% Conversion Rate

NextOn Digital Generates 2,500+ High-Quality Leads for a Luxury Interior Design Company with 12% Conversion Rate

Client: Luxury Interior Design Company (Name withheld for privacy)

Challenge: A high-end interior design company sought NextOn Digital’s expertise to generate quality leads and appointments from affluent individuals interested in home renovations. The client needed a targeted approach to reach their niche market effectively.

Solution: NextOn Digital implemented a data-driven Facebook Lead Ads campaign, focusing on the following key strategies:

1. Precise Audience Targeting: Adults aged 25-65, emphasizing high net worth individuals.
2. Video-Centric Content: Created video ads ranging from 30 to 180 seconds.
3. Strategic Ad Placement: Utilized Facebook and Instagram platforms, including Stories and Feed.
4. Remarketing: Targeted users who watched at least 75% of video ads.
5. Continuous Optimization: Refined approach using performance data and manual bidding strategies.

Results: Over a 16-month period, our PPC media buying campaign delivered the following metrics:

1. Lead Generation:
   • Total Leads: 2,500+
   • Average Monthly Budget: $6,000
   • Average Cost per Lead: $35
2. Engagement Metrics:
   • Click-Through Rate (CTR): 4.7%
   • Conversion Rate: 12%
3. ROI Indicators:
   • Client-Reported Conversion to Paying Customers: >10% of leads
   • Significant pipeline of leads established for future nurturing
4. Ad Performance:
   • Video Ad Watch Rate: Targeted users who viewed at least 75% of content
   • Ad Placements: Optimized across Facebook, Instagram Feed, and Stories
5. Campaign Longevity:
   • Duration: 16 months
   • Consistent Performance: Maintained low cost per lead throughout the campaign

Key Takeaways:

1. Video content proved highly effective in engaging the luxury market segment.
2. The combination of precise targeting and remarketing significantly improved lead quality.
3. Continuous data-driven optimization was crucial for maintaining strong performance metrics over an extended period.

Client Testimonial: “NextOn Digital’s PPC campaign exceeded our expectations, delivering a steady stream of high-quality leads at an impressive 12% conversion rate. The impact on our business has been substantial.” – Marketing Director, Luxury Interior Design Company

Conclusion: This case study showcases NextOn Digital’s ability to deliver outstanding ad metrics through strategic PPC media buying. By focusing on key performance indicators and continually optimizing our approach, we helped our client achieve significant results in lead generation and conversion rates.

Ready to get similar results for your business? Contact NextOn Digital today to boost your PPC media buying strategy.