How Does Blog Content Directly Impact the Sales Of A Company?
Research Your Buyer Persona or Target Audience
When it comes to content marketing, the first step is to research your target audience. That’s because the buying process of the
service or product
of your company is in the hand of the customer. So, you need to create a list of your target audience.
Create and Share Useful Content
Once you know your target audience, it’s time to create useful content and share it with your
. Producing a convenient piece of content is very easy when you know the answer to a few questions.
If your content doesn’t interest your audience, this won’t bring any value. You need to give your target audience appealing content to make them engage. Since
is about sharing stories, share something your audiences care about. Bring their pain points and tell them what they are missing and how your content can solve their problem.
A call to action is a logical extension of any blog post. Using an
can tell your prospect to take action. According to research, CTA usually brings up to 34% of signups. Besides, compared to the clickable images, a personalized CTA can bring up to 200% conversion – Hubspot research.
Consistent content means sharing content frequently. When you often post content, Google will reward you bringing you in first place in search results. According to a HubSpot study, if you publish more than 16
a month, you will get 3.5 times more traffic to the site compared to others who post 4 times a month. Additionally, you will get 4.5 times more leads than others.
Do You Want To Increase the Sales Of Your Company?