Imagine spending $5,700/month on ads and getting *zero* leads. That’s exactly what happened in this handy man service lead gen campaign. Here’s why:

1. **Maximize Clicks** was used instead of a lead-focused strategy.
2. Broad match keywords ran wild, with barely any negative keywords.
3. Auto-apply recommendations made bad decisions worse.
4. Display + Search networks were combined, draining the budget fast.
5. Location targeting was set to “interested in Texas” instead of actual Texas residents—despite the client only being licensed there.

The result? Absolute chaos.

The client tried to save money by running ads themselves, thinking, *”How hard can it be?”* But as business owners know, time is money—and poorly managed campaigns can burn through both.

Google Ads requires expertise, strategy, and constant optimization. If you’re serious about growth, invest in someone who knows the platform inside out. It’s not just a cost—it’s an investment in your business’s future.